Introducing the Authentic Interactions Sales Method
A uniquely efficient & effective approach to outbound sales.

by Steven Brady

We Now Live in an Attention Economy
Tried and true approaches to B2B pipeline creation are failing rapidly. B2C tactics popular on mobile, ecommerce and social media selling have reshaped our B2B buyer's behavior.
WE ARE LIVING IN A NEW ERA

1

1990s
Legacy Media Ads
Telemarketing
Direct Mail
Billboards

2

2000s
Cold Calling
Predictable Revenue
Email + Content + SEO Marketing

3

2010s
Sales Engagement Platforms
SaaS ecosystem growth
Rise of SDR

4

2020s
ChatGPT
Gmail crack down
3x increase in cold emails

5

Authentic Interactions (today)
IN THE LAST 14 YEARS, EMAIL MARKETING PERFORMANCE HAS PLUMMETED

2010
Open Rate: 40%
Response Rate: 12%
Conversion Rate 8%
2024
Open Rate: 10%
Response Rate: 3%
Conversion Rate 1%
Executive buyers receive
~126 emails/day
DURING THE SAME TIME, PAID COSTS HAVE SKYROCKETED

Google Ads (AdWords)
• Cost Per Click (CPC):
• $1.00 (2010) vs. $4.66 (2024)
• Conversion Rate:
• 6% (2010) vs. 3-5% (2024)
• Cost Per Lead (CPL):
• $30 (2010) vs. $53.52 (2024)
• Click-Through Rate (CTR):
• 2% to 3% (2010) vs. 2% to 4% (2024)
Facebook Ads
• Cost Per Click (CPC):
• $0.50 (2010) vs. $1.72 (2024)
• Conversion Rate:
• 2-3% (2010) vs. 9.21% (2024)
• Cost Per Lead (CPL):
• $10 (2010) vs. $23.10 (2024)
• Click-Through Rate (CTR):
• 0.5% to 1% (2010) vs. 0.9% (2024)
LinkedIn Ads
Cost Per Click (CPC):
• $3.00 (2010) vs. $5.26 (2024)
• Conversion Rate:
• 3-5% (2010) vs. 6-8% (2024)
• Cost Per Lead (CPL):
• $50 (2010) vs. $98 to $150 (2024)
Click-Through Rate (CTR):
• 0.4% (2010) vs. 0.52% (2024)
RB2B bootstrapped to $1m ARR in 16 weeks; $2m in 20 weeks
Experience: This worked for me at Keep

1

Team Structure
At Keep, two SDRs (skilled VAs) managed 25 LinkedIn accounts each, utilizing Expandi for prospecting one full day per week.

2

Connection Requests
They sent 2500 connection requests per week, with a target audience of 2 million SMBs in Canada.

3

Connect Rate
The average connect rate was 16.7%, resulting in 415 new connections per week, leading to 20-30 demos booked per week. Every week for 12 months.
Replicating Keep's Efficiency
Value Proposition
By replicating the efficiency of tool stack, process, and systems executed at Keep, coupled with newly tested messaging strategy, tactics, and scripts, the Authentic Interactions Sales Method can be offered as a service.
Systems + Tools + People Leverage
Leverage Mister Brady's expertise in strategy, process, systems, and messaging with a low cost task worker + AI & automation for rote tasks (enrichment, research, list building, list updating, scoring, etc.)
Efficiency + Efficacy
The process is designed to be more efficient than a founder, AE, or SDR doing it themselves (big assumption they would even do the work on their own!) Minimum 60 hours saved per month.
NEW - "A.I." Video Approach
1
Positive Reply Rate
The Lol AI and AI video approach has a 10-40% positive reply rate.
2
Connection Acceptance Rate
Assuming a 20% connection acceptance rate, 500 connection requests would result in 100 accepted connections.
3
Meeting Bookings
This should lead to 10-40 positive replies and minimum 10 meetings booked.
Success with Authentic Interactions
My processes DFY
  • Strategy Sessions
  • One hour of weekly meetings with Mister Brady
  • Custom implementation of Tactics + Processes + Systems + Tools + Sales Assistant
  • Content Signals
  • "Audience jack"
  • Segment, enrich, score audience leads
  • Execute outreach
  • LinkedIn - Daily
  • Connect requests (#1 scored leads)
  • InMail or Free to Message (#2 scored leads)
  • Engage with and mine content for new leads
  • HYPER personalized emails sent to your tier #1 and tier #2
  • Relevant + "personalized" awareness/nurture campaigns (#3 scored leads)
  • Outcomes (over 90 days)
  • 60+ hours saved per month
  • 30-60 demos with ICP
  • 10-30 new clients ($12k - $36k MRR added)
  • +$432k - $1.296M LTV
Outcomes (over 90 days)
180 hours saved (~$36,000)
30-60 demos with ICP
10-30 new clients
($12k - $36k MRR added)
+$432k - $1.296M LTV
Made with Gamma